For many SEOs, I often find that Javascript frameworks are something many haven’t worked with, or don’t know how to fully view and address from a search engine perspective. It doesn’t help that Javascript is linked to coding and developers, which often come with issues for SEOs (if you haven’t experienced the rivalry of developers…
There’s plenty of articles out there that contain checklists on how to perform a migration and the steps you need to take. While some of these are good, nobody explicitly calls out why migrations fail. Well we’ve done plenty of migrations in our careers and want to share what caused the majority of failures. What…
I’ve often found that client communication is an area that needs improvement. This isn’t just for new SEOs either, as I routinely see long-term SEOs with sub-par client communication skills. In this article we’ll walk you through a few basics that can make a world of difference in protecting your time, keeping the client happy,…
It’s almost inevitable that at some point you’ll end up dealing with duplicate content. This can lead to issues such as cannibalization and not knowing which URL to preserve. We’ll walk you through the steps needed to solve this problem. Duplicate Content Causes Duplicate content is caused by a variety of factors. These are the…
One of the key differences between an average SEO and a good SEO is how you approach prioritization of fixes. You can have all the knowledge in the world when it comes to SEO but if you don’t know how to prioritize the issues you find, you’re hamstringing yourself. Unfortunately that’s pretty common. We’ll go…
Every SEO will work with developers at some point in their career. Unfortunately, many SEOs will also end up having bad experiences with developers when trying to work together. This primarily impacts in-house SEOs, but you might also experience it as an SEO that works at an agency. We don’t believe that relationships with developers…
Canonical tags are a key part of SEO. They allow us to handle duplicate content and tell Google what we consider to be the main page. Unfortunately, you’ve probably experienced the case where Google does not honor your canonical tag and instead chooses its own canonical. This is especially an annoyance when dealing with syndicated…
Previously we’ve written a series of articles on Javascript Troubleshooting and SEO. I recently came across a new issue involving Javascript Rendering and Google and I’ll walk you through it. The issue isn’t actually new, but it was the first time I’ve seen it in this fashion, and I deal with a lot of Javascript…
JavaScript Troubleshooting In our first guide on troubleshooting JavaScript, we showed you how to perform the tests needed and walked you through the process of grabbing code from Google Search Console and emulating it. In this article, we’ll show you real examples of this in action. Let’s dive in. Example 1 In this first example,…
Javascript Troubleshooting With the rise of heavy Javascript powered frameworks came increased problems for SEOs. Javascript is seen as complicated because it’s not typically something an SEO would know unless they’ve done dev work, and because there are multiple frameworks out there. It’s also daunting because we’ve all either heard of or seen the horror…
You’re going about your day, reviewing your performance in Search Console, when you decide to check your coverage report. You see a sea of red, and Google’s telling you that you have a bunch of submitted URLs that can’t be indexed because they are blocked by robots.txt. Now, you know that some URLs should of…
One of the things we often see from business owners and in-house seos are questions concerning how you determine whether an seo agency is worth the cost. This is easier to determine if you have worked at an agency or had some form of agency experience, but it can be difficult if you’re new to…