There’s plenty of articles out there that contain checklists on how to perform a migration and the steps you need to take. While some of these are good, nobody explicitly calls out why migrations fail. Well we’ve done plenty of migrations in our careers and want to share what caused the majority of failures. What…
It’s almost inevitable that at some point you’ll end up dealing with duplicate content. This can lead to issues such as cannibalization and not knowing which URL to preserve. We’ll walk you through the steps needed to solve this problem. Duplicate Content Causes Duplicate content is caused by a variety of factors. These are the…
Canonical tags are a key part of SEO. They allow us to handle duplicate content and tell Google what we consider to be the main page. Unfortunately, you’ve probably experienced the case where Google does not honor your canonical tag and instead chooses its own canonical. This is especially an annoyance when dealing with syndicated…
Previously we’ve written a series of articles on Javascript Troubleshooting and SEO. I recently came across a new issue involving Javascript Rendering and Google and I’ll walk you through it. The issue isn’t actually new, but it was the first time I’ve seen it in this fashion, and I deal with a lot of Javascript…
JavaScript Troubleshooting In our first guide on troubleshooting JavaScript, we showed you how to perform the tests needed and walked you through the process of grabbing code from Google Search Console and emulating it. In this article, we’ll show you real examples of this in action. Let’s dive in. Example 1 In this first example,…
Javascript Troubleshooting With the rise of heavy Javascript powered frameworks came increased problems for SEOs. Javascript is seen as complicated because it’s not typically something an SEO would know unless they’ve done dev work, and because there are multiple frameworks out there. It’s also daunting because we’ve all either heard of or seen the horror…
For many SEOs, I often find that Javascript frameworks are something many haven’t worked with, or don’t know how to fully view and address from a search engine perspective. It doesn’t help that Javascript is linked to coding and developers, which often come with issues for SEOs (if you haven’t experienced the rivalry of developers…
You’re going about your day, reviewing your performance in Search Console, when you decide to check your coverage report. You see a sea of red, and Google’s telling you that you have a bunch of submitted URLs that can’t be indexed because they are blocked by robots.txt. Now, you know that some URLs should of…
In 2019 Google made an announcement that rel=next/prev were no longer needed to handle pagination. In the past, these two tags were vital when it came to helping Google understand how a series of pages were connected. This predominantly occurred on e-commerce sites, specifically on product listing pages. However, we still see questions regarding how…